Product discovery used to be heavily dependent on static formats. A customer would see an advertisement, visit a store, browse a catalog, or search a website. Today, discovery can involve interactive content that encourages people to engage directly with a product.A physical package, poster, brochure, or retail display can become a gateway to digital content through an augmented reality qr code Instead of ending the interaction at a printed image, the customer can use a smartphone to access a browser-based experience.This creates a transition between physical discovery and digital exploration. A person who notices a product on a shelf could scan the code and immediately access additional visual information. A customer attending an event could interact with a product display and continue exploring it through their phone. Technologies that convert image to 3D model can provide a path from conventional product photography toward interactive visualization. Rather than treating every photograph as a finished asset, businesses can explore how existing visual material can contribute to creating three-dimensional product experiences.This has particular relevance for companies managing large product ranges. Manually producing specialized digital assets for every item can require considerable resources. More streamlined workflows can make it easier to expand interactive visualization across a broader catalog. For example, augmented reality menus can create a more visual interaction between customers and food or hospitality offerings. Instead of relying only on written descriptions, a digital layer can provide additional visual context.
Educate. Empower. Act. The mission of Project WET is to reach children, parents, educators and communities of the world with water education.
