One thing I struggled with while making short videos (ads, demos, tutorials) was finding background music that doesn’t feel random or “too loud.” The track can be good, but if it doesn’t match the pacing and mood, the whole video feels off.Here’s a simple workflow that helped me get better results:1) Decide the role of the music firstIs it supposed to be calm support (low volume), energetic rhythm (more punch), or cinematic atmosphere? If you don’t decide this upfront, you’ll keep switching styles.2) Match the tempo to your edit speedFast cuts → slightly faster BPMSlow storytelling → softer, slower beatI usually keep it simple: the music should “follow” the visuals, not fight them.3) Keep the track structure short and loop-friendlyFor most social clips, I only need 15–30 seconds that can loop smoothly. A clean intro and no sudden drops makes editing easier.4) Avoid heavy vocals for tutorials or product demosIf the video has voiceover or on-screen text, vocals can distract people. Instrumental tracks are usually safer and more professional.5) Generate a few variations and pick the one that feels naturalI don’t try to get the perfect track in one shot. I make a few variations (same mood, slightly different energy) and choose the one that fits the visuals best.If you’re experimenting with quick music ideas, I’ve been testing ai music generator for creating short background tracks that are easy to cut and layer into video drafts.Hope this helps anyone who wants their videos to feel more “finished” without spending hours hunting for the perfect soundtrack.
Educate. Empower. Act. The mission of Project WET is to reach children, parents, educators and communities of the world with water education.
