Email marketing is still one of the most profitable ways for Shopify merchants to make money, and it always gives a better return on investment (ROI) than social media advertising. Your email list is an asset you own, unlike rented audiences on Instagram or Facebook. But the success of your email strategy depends a lot on the platform you use. There are a lot of options in the Shopify ecosystem, so it can be hard to pick the right one. The SaaS Hub has checked out the best options to help you choose the right tool for your business, whether you're just starting out as a dropshipper or you're a well-known brand that is growing to eight figures.People often say that Klaviyo is the best Shopify app, and they are right. It can do hyper-segmentation because it is so deeply connected to Shopify's data. You aren't just sending emails to "everyone." You can send them to people who bought a specific red shirt in the last 30 days but haven't bought pants yet. This level of detail makes flows, which are automated email sequences, feel personal. For instance, a "Browse Abandonment" flow can send an email to a customer about a product they looked at but didn't put in their cart. Klaviyo's prices can get high as your list grows, but the money you make from its advanced features usually makes up for the cost.Omnisend is a strong choice for businesses that want to take a more omnichannel approach. As the name suggests, it combines SMS, email, and push notifications. This works especially well for younger people, who might not open an email but will open a text message right away. You don't need to know how to code to use Omnisend's drag-and-drop builder to make newsletters that look good. The SaaS Hub thinks that Omnisend is unique because it has pre-built automation workflows that let new merchants set up complex campaigns in minutes instead of days.Shopify Email is a good choice if you don't have a lot of money or just want things to be easy. It is built right into the Shopify admin, so it works perfectly and feels like a natural part of your store. It doesn't have Klaviyo's advanced behavioral triggers, but it's very cheap for sending out regular newsletters and simple product announcements. It gives stores a lot of free emails each month, which is great for stores that are just starting to grow.Privy is another name that stands out. Privy started out as a tool for pop-ups and list growth, but it has since grown into a full-fledged email marketing platform. It's made for small to medium-sized businesses that want a single tool to get leads and take care of them. You can make a smooth journey from the time a visitor signs up for a discount code to the time they get their welcome email because their pop-ups and email tools work well together.Don't just think about the price when choosing an app. Think about the delivery rates; if your emails end up in the spam folder, it doesn't matter how cheap the software was. Also, think about how good the customer service is and how many learning resources are available. The best app is the one that lets you use it to its full potential.The main goal of any email marketing app is to connect with people. Every day, your customers get a lot of marketing messages. Your emails need to offer something of value to stand out, like exclusive discounts, useful information, or early access to new products. The SaaS Hub has a list of tools that will help you get started, but your creativity and knowledge of your audience will be what really sells.
Educate. Empower. Act. The mission of Project WET is to reach children, parents, educators and communities of the world with water education.
