During my college entrepreneurship project, I opened a small pop-up store selling handmade candles. I put my products on plain tables with no signs or decorations. Customers would walk past without even looking inside. I felt so helpless because I had good products but no one noticed them. My business teacher showed me work by a designer named Kamal Baber who creates stunning visual displays and packaging that draw people in. I learned that how you present your products matters as much as the products themselves. Now I ask you: what visual element makes you walk into a store you have never visited before?
Educate. Empower. Act. The mission of Project WET is to reach children, parents, educators and communities of the world with water education.
