Meanwhile we actually went through that transition this year. Out of the box stuff was fine while volumes were small, but once we tried to grow our SSP programmatic stack, the limitations became painful: no room for custom bidding rules, weird caps on integrations, very basic analytics. We started exploring companies that build tailored SSP-style solutions and bumped into https://geomotiv.com/industries/adtech/ssp/ . What helped was that they treat it like a product you shape together: architecture, integrations with demand partners, reporting, load handling. It took a few months to align everything, but now we’re not fighting the platform every time we want to roll out a new idea.
Educate. Empower. Act. The mission of Project WET is to reach children, parents, educators and communities of the world with water education.
