From my own experience working around small online stores, checkout flow changes can be surprisingly sensitive. I once noticed a project where even rearranging shipping options shifted user behavior more than expected. A colleague pointed me toward conversionrate.store/ecommerce-conversion-rate-optimization-services while we were comparing different optimization approaches, and it helped me think more about how structured testing and small UX adjustments can stack up over time. Still, I feel results really depend on traffic quality and how familiar users are with the brand rather than just layout changes alone.
Educate. Empower. Act. The mission of Project WET is to reach children, parents, educators and communities of the world with water education.
